Connecticut Fund for the Environment and its Save the Sound program are using the popular Groupon “daily deals” site to help raise money to restore habitats around Long Island Sound, according to an article in the New Haven Register.
Save the Sound has partnered with Groupon’s philanthropic arm, the Groupon Grassroots for Fundraising Initiative, to run a fundraising campaign that will appear on Groupon’s site — and be featured in its ubiquitous emails — through Sunday.
Using Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for the Save the Sound initiative in increments of $12. Each $300 that comes in will provide enough funding to buy 25 plants for habitat restoration planting along Long Island Sound.
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